Blogging to Drive Business Book

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Blogging to Drive Business

By Eric Butow,Rebecca Bollwitt
  • Writer : Eric Butow,Rebecca Bollwitt
  • Isbn : 0133103587
  • Publisher : Que Publishing
  • Number of Pages : 320
  • Category : Business & Economics
  • Review Counts : 778
  • Book Compatibility : Pdf, ePub, Mobi, Kindle
  • Pdf : blogging-to-drive-business.pdf

Summaries of Book :

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

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  • Pdf File: social-media-101.pdf

Book Excerpt:

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Book Excerpt:

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Book Excerpt:

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

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  • Pdf File: live-laugh-love-always-lydia.pdf

Book Excerpt:

Lydia Bright has A LOT to shout about. From her childhood in a foster family full of love, to essentially growing up on one of the UK's biggest TV reality shows, in LIVE, LAUGH, LOVE, ALWAYS LYDIA: MY STORY, Lydia leaves no stone un-turned. Sharing everything from first kisses, first times and first holidays to all the TOWIE goss and what really happened in her relationship with Arg, this is a story of adventure, fun and love from one of the nation's favourite TV stars. *LIVE, LAUGH, LOVE, ALWAYS LYDIA: THE STORY is an abridged version of LIVE, LAUGH, LOVE, ALWAYS LYDIA, first published in June 2017*

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Book Excerpt:

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  • Pdf File: excellence-in-people-analytics.pdf

Book Excerpt:

Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics. Written by two leading experts in the field, this practical guide outlines how to create sustainable business value with people analytics and develop a data-driven culture in HR. Most importantly, it allows HR professionals and business executives to translate their data into tangible actions to improve business performance. while navigating the rapidly evolving world of work. Full of practical tools and advice assembled around the Insight222 Nine Dimensions in People Analytics® model, this book demonstrates how to use people data to increase profits, improve staff retention and workplace productivity as well as develop individual employee experience. Featuring case studies from leading companies including Microsoft, HSBC, Syngenta, Capital One, Novartis, Bosch, Uber, Santander Brasil and American Eagle Outfitters®, Excellence in People Analytics is essential reading for all HR professionals needing to unlock the potential in their people data and gain competitive advantage

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  • Number of Pages : 336
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  • Pdf File: made-to-stick.pdf

Book Excerpt:

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Book Excerpt:

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Book Excerpt:

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  • Pdf File: how-to-open-operate-a-financially-successful-car-detailing-business.pdf

Book Excerpt:

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  • Number of Pages : 82
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  • Pdf File: keith-meyers-blogging-nibbles.pdf

Book Excerpt:

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  • Isbn Code : 1633694038
  • Number of Pages : 272
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  • Pdf File: the-context-marketing-revolution.pdf

Book Excerpt:

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

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By I. Chaston
  • File : Pdf, ePub, Mobi, Kindle
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  • Isbn Code : 1137488964
  • Number of Pages : 287
  • Category : Business & Economics
  • Reviews : 221
  • Pdf File: internet-marketing-and-big-data-exploitation.pdf

Book Excerpt:

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Build, Run, and Sell Your Apple Consulting Practice

By Charles Edge
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  • Publisher : Apress
  • Isbn Code : 1484238354
  • Number of Pages : 441
  • Category : Computers
  • Reviews : 166
  • Pdf File: build-run-and-sell-your-apple-consulting-practice.pdf

Book Excerpt:

Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. What You'll Learn Create and deploy grassroots as well as more traditional marketing plans Engage in the community of developers and companies that will hire you and vice versa Effecively buy and sell your time and talents to grow your business while remaining agile Who This Book Is For Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.

Stepping Stones to Business Success

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  • Isbn Code : 145250914X
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  • Reviews : 110
  • Pdf File: stepping-stones-to-business-success.pdf

Book Excerpt:

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  • Number of Pages : 256
  • Category : Self-Help
  • Reviews : 924
  • Pdf File: live-laugh-love-always-lydia.pdf

Book Excerpt:

From girl-next-door to overnight TOWIE stardom this is Lydia Bright's fabulous story so far. She grew up on one of the UK's biggest, BAFTA award-winning TV shows but there's still a lot you won't know about Lydia Bright as the confident beauty shares all for the first time! From fond family memories, first kisses and travelling around the world, to her dreams of an even more dazzling future, this is Lydia's full story - her greatest adventures yet - and your bubbly guide to living life to the full! TOWIE Find out what it was really like to be an Essex It Girl RELATIONSHIPS Lydia opens her heart and shares 5 rules for a flawless first date FITNESS The workout routine she follows to get bikini-ready, plus recipes! BEAUTY Get the look; with makeup tutorials, product tips and style secrets INSPIRATIONAL QUOTES What drives her positivity, motivation and success? BUSINESS From budding fashionista to launching her own boutique and 3 clothing collections ADVENTURE Help from a fearless globetrotter to take your trip of a lifetime Packed with lots of extra surprises, crazy stories and even more reasons to fall in love with Lydia's unstoppable attitude, LIVE, LAUGH, LOVE, ALWAYS, LYDIA is the fairy-tale-turned-reality that's only just getting started!

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By Simon Sinek
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Isbn Code : 1101149035
  • Number of Pages : 256
  • Category : Business & Economics
  • Reviews : 354
  • Pdf File: start-with-why.pdf

Book Excerpt:

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Youtility

By Jay Baer
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Isbn Code : 1101633883
  • Number of Pages : 240
  • Category : Business & Economics
  • Reviews : 547
  • Pdf File: youtility.pdf

Book Excerpt:

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The B2B Social Media Book

By Kipp Bodnar,Jeffrey L. Cohen
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Isbn Code : 1118214307
  • Number of Pages : 240
  • Category : Business & Economics
  • Reviews : 520
  • Pdf File: the-b2b-social-media-book.pdf

Book Excerpt:

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Create Your Own Blog

By Tris Hussey
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Sams Publishing
  • Isbn Code : 0672331616
  • Number of Pages : 288
  • Category : Computers
  • Reviews : 219
  • Pdf File: create-your-own-blog.pdf

Book Excerpt:

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are! Build great blogs like these, the easy way! Personal Blogs Business Blogs Blogs for Podcasting Video Blogs Portfolio Blogs for Artists Lifestreaming Blogs Learn from a pro! Discover tips, tricks, and great solutions for: Setting up your blog the right way–in just minutes! Writing blog entries people want to read Handling comments–even nasty ones! Creating a conversation and building a community Publicizing your blog Choosing the right free or low-cost blogging tools Avoiding beginner mistakes Earning cash from your blog! You won’t believe how easy it is to create your own blog… or how much fun!

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  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Mind of Khan Studios
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  • Pdf File: want-to-learn-digital-marketing-read-this-book.pdf

Book Excerpt:

Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business!

How to Write Brilliant Business Blogs, Volume II

By Suzan St. Maur
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Business Expert Press
  • Isbn Code : 1631577468
  • Number of Pages : 85
  • Category : Business & Economics
  • Reviews : 886
  • Pdf File: how-to-write-brilliant-business-blogs-volume-ii.pdf

Book Excerpt:

It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.

How to Open and Operate a Financially Successful Consulting Business

By Kristie Lorette
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Atlantic Publishing Company
  • Isbn Code : 160138016X
  • Number of Pages : 288
  • Category : Business & Economics
  • Reviews : 950
  • Pdf File: how-to-open-and-operate-a-financially-successful-consulting-business.pdf

Book Excerpt:

Companies, organizations, or individuals hire consultants to provide advice to themselves or to clients for a fee to help solve a particular problem or provide certification within the area of their expertise. A recent survey by the Association of Management Consulting Firms found entry-level consultants earn an average of $65,000 annually while senior partners earn an average of more than $300,000 (including bonuses and profit sharing). Self-employed business consultants may earn $35 to $400 per hour depending on their market. A majority of consultants have gained their expertise from previous employment. There are as many consultants as there are areas of expertise; one thing they all have in common is that they are well paid. The business of consulting is growing rapidly. According to the Bureau of Labor Statistics, consulting in particular business and IT consulting are becoming one of the fastest growing business segments in the U.S. economy. There has never been a better time to start your consulting business and get ahead of the competition. This new book is a comprehensive and detailed study of the business side of providing consulting services. If you enjoy meeting people, having a home-based business, traveling, problem solving, and using your expertise, this may be the perfect business for you. Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid the pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, agreements and contracts; worksheets and checklists for planning, starting, and running day-to-day operations; and dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. Here is the manual you need to cash in on this highly profitable segment of the service industry. While providing detailed instruction, examples, and case studies, the author leads you through establishing your office, learning how to draw up a winning business plan ( the Companion CD-ROM has the actual business plan you can use in MS Word â,,¢), and provides dozens of forms you will need in your business. You will learn basic cost control systems, the best sales and marketing techniques, and pricing formulas. This book will teach you how to hire and keep a qualified professional staff (if you even need one), to use subcontractors, to deploy word of mouth marketing to get new clients, to use the power of the Internet, to network, get referrals, evaluate consulting opportunities, do your own sales planning, have great customer service, get reimbursed for expenses, proposals, and sales presentations, track competitors, do your own accounting, be certified as a "professional" consultant, increase client satisfaction, develop valuable contacts and resources (including the top professional associations for consultants and magazines), compile monthly profit and loss statements, and prepare taxes. You will be provided IRS requirements, and even get help to set up your computer systems to save time and money. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

How to Open & Operate a Financially Successful Notary Business

By Kristie Lorette,Mick Spillane
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Atlantic Publishing Company
  • Isbn Code : 1601382812
  • Number of Pages : 288
  • Category : Business & Economics
  • Reviews : 106
  • Pdf File: how-to-open-operate-a-financially-successful-notary-business.pdf

Book Excerpt:

According to the National Notary Association, there are 4.8 million notaries working in the U.S. Depending upon state regulations, notaries can perform marriages, witness and authenticate the signing or real estate mortgage loan documents and other legal contracts, and take and certify depositions. Notaries can make an average of $10 to $200 per signing, depending on the document type. Each state has individual guidelines that one must follow when First applying to become a notary. You will learn the ins and Outs of the application process state-by-state, including which states require training sessions and exams, and also information on the appointment process and individual state laws that govern the practice or notaries. Beyond providing you with the information on becoming a notary, you will he supplied with a wealth of information about opening your own notary business, including working as a mobile signing agent, where you travel to your customers, or operating a full-scale notary business managing other notaries. A special chapter on services you can offer and average prices charged for those services will he included. and also information on charging for travel fees, appointment no-shows, emergency notarizations, and many other services that can be offered for a fee. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts: worksheets and checklists for planning, opening, and running day-to-day operations: plans and layouts: and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A special section on the importance of keeping your notary journal up-to-date is included, as well as vital information about your unique notary stamp.

From Contact to Contract

By Dianna Booher
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Kaplan; Reprinted by Booher Research Institute
  • Isbn Code : 1935124323
  • Number of Pages : 168
  • Category : Business & Economics
  • Reviews : 684
  • Pdf File: from-contact-to-contract.pdf

Book Excerpt:

Are you one of the 16 million Americans working as a sales professional? Are you a small business owner, consultant, doctor, lawyer, or other business professional who must sell your services and promote your credibility to succeed? If so, you need practical, easy-to-apply information on the art of effective selling and sales communication—whether selling to difficult customers or selling to interested, decisive buyers. In From Contact to Contract, you’ll learn to master specific steps that help you: · Structure your sales conversation to keep it moving toward your sales goal · Use strategic persuasion techniques to turn information into real communication · Engage buyers with interactive sales presentations of your products and services · Negotiate to maintain profit margins · Gain commitments from customers and prospects · Communicate with difficult buyers · Manage your pipeline productively · Generate leads · Stay motivated during a competitive upsurge or economic downturn No time to read in your fast-paced sales job? Maybe you have a high quota and a pressing deadline? Then pick up the book and go straight to the help you need with a specific prospect. You’ll find summary headlines of each key sales tip or communication tip. This easy-to-skim format and brief entries are written with you––a fast-paced sales professional or entrepreneur––in mind. Review the comprehensive collection of 432 tips and best practices without getting bogged down in long explanations of sales theory and models. Whether selling to big companies and senior executives or selling to the individual buyer, you can apply these practical sales techniques and advice immediately. In fact, watch how From Contact to Contract becomes the sales primer you use again and again. Author and sales communication expert Dianna Booher shares the same sales and marketing strategies in this book that she offers in person to her Fortune 500 clients. These strategies and selling techniques come directly from her corporate programs on proposal writing, business writing, technical writing, sales presentations, and interpersonal communication. 291 pages. Also available in Kindle and Paperback format!

How to Blog a Book

By Nina Amir
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Isbn Code : 1599635429
  • Number of Pages : 168
  • Category : Language Arts & Disciplines
  • Reviews : 626
  • Pdf File: how-to-blog-a-book.pdf

Book Excerpt:

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: • Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post • Steps for writing a book easily from scratch using blog posts • Advice on how to write blog posts • Tips on gaining visibility and promoting your work both online and off • Tools for driving traffic to your blog • Information on how to monetize an existing blog into a book or other types of products • Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

How to Blog a Book Revised and Expanded Edition

By Nina Amir
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Isbn Code : 1599638924
  • Number of Pages : 240
  • Category : Language Arts & Disciplines
  • Reviews : 710
  • Pdf File: how-to-blog-a-book-revised-and-expanded-edition.pdf

Book Excerpt:

Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Pinfluence

By Beth Hayden
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Isbn Code : 1118414713
  • Number of Pages : 208
  • Category : Business & Economics
  • Reviews : 726
  • Pdf File: pinfluence.pdf

Book Excerpt:

How to effectively use Pinterest to market your business,product, or service Pinterest, the rapidly growing social networking site thatallows users to post and share images and videos on "pinboards" (acollection of “pins,” usually with a common theme), isproviding businesses and savvy entrepreneurs with a new platform tomarket their products and services. And, as with any new platform,learning what works best and what doesn’t when it comes tomarketing can be a challenge. Pinfluence is a complete guideto Pinterest marketing that will teach you how to effectively raiseawareness for your brand, product, or service, drive traffic fromPinterest to your website, and connect with current and potentialcustomers. You will learn: How to create a powerful Pinterest profile, your Pinterestbrand strategy, set up boards, pin and repin images, and get intoconversations in the Pinterest user interface. Pinterest marketing techniques, including great contentcreation, how to optimize websites and blogs for pinning, and howto start growing your followers. How to integrate Pinterest with other social media tools(including Facebook, Twitter, and blogs) and how to track trendsand monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to growyour audience, how to use the Pinterest iPhone app, advice forspecial types of businesses (B2B companies and nonprofits), and howto make your pins and boards “sticky” so they capturepublic attention and influence people to change theirbehavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes ofcompanies like Whole Foods, Gilt, West Elm and others, and harnessthe marketing power of Pinterest to grow their business.

Realty Blogging

By Richard Nacht,Paul Chaney
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : McGraw Hill Professional
  • Isbn Code : 0071543740
  • Number of Pages : 224
  • Category : Business & Economics
  • Reviews : 747
  • Pdf File: realty-blogging.pdf

Book Excerpt:

Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Ultimate Small Business Marketing Guide

By James Stephenson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Entrepreneur Press
  • Isbn Code : 1613080433
  • Number of Pages : 564
  • Category : Business & Economics
  • Reviews : 939
  • Pdf File: ultimate-small-business-marketing-guide.pdf

Book Excerpt:

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Online Marketing for Small Businesses in easy steps - covers social network marketing

By Julia Doherty
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : In Easy Steps
  • Isbn Code : N.a
  • Number of Pages : 264
  • Category : Business & Economics
  • Reviews : 652
  • Pdf File: online-marketing-for-small-businesses-in-easy-steps-covers-social-network-marketing.pdf

Book Excerpt:

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.